Currently browsing posts tagged with Customers

Over the last week I have met numerous companies who have some great customer strategie, but are struggling to implement them. Here are five common obstacles these companies are encountering during implementation: 1. Is anybody listening?  Unfortunately, many companies simply don’t have a good system set up to gather insights from their customers or employees. … Read More »

Businesses need customers and without them, the business won’t last long. The question is, what kinds of customers do you have? General Electric has routinely looked at its business, team and customers and put process in place to get rid of the low performers. Does your business deserve less? I would argue that it does … Read More »

The first thing to understand about selling is why people buy a particular product or service and what it is that they really buy. You may be surprised to learn that people buy only two things: Solutions to problems That means: People do not buy your golf lessons. They buy a vision of how good … Read More »

When I talk with business owners about building their business, I often get an interesting response… “No more. Please! No more! I couldn’t handle any more work; I’m flat out as it is.” This seems strange, because many times their business is far from what would be considered massively profitable and by their own admission … Read More »

As business owners, we enjoy doing what we do – after all, why would we set up in business at all if we didn’t? But what we don’t enjoy as much is the constant chasing after the next customer – the time, effort and money we put into advertising and marketing with no guarantee that … Read More »