Currently browsing posts tagged with sales

One of the key issues clients face is how to get in front of key decision makers. Most businesses think that the only way to secure meetings is through luck or cold calling. Yet there is an easier way. The following steps reflect the approach I use myself and successfully implemented with clients. Eventually, all … Read More »

Here are two lists which should serve as a valuable guide toward helping you make progress in all of your efforts. The first one is from Think and Grow Rich and describes the thirty-one (31) major reasons for failure and incorporates the thirteen (13) major principles through which people accumulate fortunes. As you go through … Read More »

All change means loss. We lose something in every change. It’s not change that we resist – it’s the losses. So what are you afraid of losing? What are your people afraid of losing? People are wired to be more sensitive to possible loss than to possible gain. There’s a large body of research here … Read More »

1. Make sure our product/service is being delivered with consistency. You need to give people what they expect. 2. Add some low cost, high perceived value touches to our delivery process i.e. a phone call after each delivery. This makes the difference between satisfying your clients and delighting them. 3. Ask your clients what they … Read More »

The perception in the market place is that people are shopping based on price alone. The only reason your customer asks for the price upfront, is because, that is what we, as business owners, have trained them to do. More often than not, people go into a business not really knowing what model, style, color … Read More »